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In recent years, marketing communication has evolved. It is time to say
goodbye to the ‘age of interruption’ and say hello to the ‘age of
conversation’.
Buzzing lounge bars and spiralling cell phone
bills are strong indicators of the same. As communication consumers get
smarter and more demanding, Yell and sell doesn’t impress anymore.
The age of conversation is about engaging without intruding, embracing
the endearing, exploring alternate viewpoints, skewing common
perceptions and forging enduring relationships.
Monitoring evolving preferences of consumers of communication is just
another facet that keeps marketing communication developed by Cognito
fresh, relevant and insightful. |